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Deep Dive 11 minutes Premium

Head-to-Head in the US Household Care Market: Clorox vs. Reckitt


What's Inside

Clorox and Reckitt are two major players in the US household care market. As part of our Head-to-Head series, we profile the two companies, the companies’ business models, performance, brand expansion strategies and ESG/sustainability initiatives.

For more on the US CPG market, read our Market Outlook or dive into our monthly US CPG Sales Tracker series.

Read our previous report in the Head-to-Head series, Head-to-Head in European Online Apparel Retailing: ASOS vs. Zalando.

Contents (Click to navigate)


What’s the Story?

Why It Matters

Clorox vs. Reckitt: Coresight Research Analysis

Business Overview


Operating Margins

Brand Expansion Strategies

ESG Initiatives

What We Think

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