Insight Report 7 minutes PremiumFour Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic Coresight Research July 10, 2020 What's InsideWith four months to go until Singles’ Day 2020 (Double 11, or the 11.11 Global Shopping Festival), we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival: Leverage ranking lists, of which there are three types. Utilize Tmall’s new tools to launch products. Apply to join the Tmall Double 11 Gala. Click here to read the previous report in our countdown to Singles’ Day, which presents a six-step tactical guide for brands and retailers in preparing for the event, and also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 3Q24, Week 3: Ralph Lauren, Qurate, Wayfair and Others Provide Holiday 2024 Updates Alongside EarningsAmazon Apparel US Consumer Survey 2024—Infographic: Amazon Regains Its Spot as America’s Most-Shopped Clothing and Footwear RetailerEarnings Insights 3Q24, Week 6: Best Buy, Kohl’s and Macy’s Report Comp DeclinesEarnings Insights 3Q23, Week 4: Alibaba, Walmart and More Report Positive Sales Growth; Gap, Macy’s and Others See Sales Decline
