Four Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic

What's Inside

With four months to go until Singles’ Day 2020 (Double 11, or the 11.11 Global Shopping Festival), we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival:

• Leverage ranking lists, of which there are three types.
• Utilize Tmall’s new tools to launch products.
• Apply to join the Tmall Double 11 Gala.

Click here to read the previous report in our countdown to Singles’ Day, which presents a six-step tactical guide for brands and retailers in preparing for the event, and also includes a timeline of Tmall’s key events since Double 11 was first launched.

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.