Reasons to Read

Shoppers are looking for more than transactional experiences. We analyze the recent rise in experiential retail in the global sportswear market, presenting research on:

• Survey data on experiences consumers would like to see in stores
• Real-time product testing and engaging in-store events
• An example of Dick’s Sporting Goods experiential retail strategy
• Seamless and integrated in-store shopping methods
• Animations, gaming and video components

Read our report comparing Dick’s Sporting Goods with Foot Locker and discover our insights on innovations in physical apparel stores.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Experiential Retail in Sportswear: Coresight Research Analysis

Experiential Retail in Sportswear Stores

Innovations by Sportswear Companies To Enhance the Online Experience

What We Think

Appendix: About Coresight Research’s BEST Framework