Digitally Native Vertical Brands in the US Food, Beverage and Food Supplement Market: Opportunities in Hybrid Models

What's Inside

Digitally native vertical brands (DNVBs) are a small but growing presence in the US food, beverage and food supplement market. We discuss the category size, key trends that are driving sector growth and the major headwinds.

Data in this report are:

• Total DNVB sales in the US food, beverage and food supplement market and year-over-year change, 2020–2026
• Most recent round of funding for selected US DNVBs in the food, beverage and food supplement market
• Net income from operations for TruBrain, 2019–2021

Companies mentioned in this report include: Moon Juice, H.V.M.N., Sanzo, TruBrain, Wandering Bear Coffee

Other relevant research:

• Digitally Native Vertical Brands (DNVBs) in the US Furniture and Home-Furnishings Market: Profitability and Slower Growth Present Challenges
• Digitally Native Vertical Brands (DNVBs) in US Apparel and Footwear Retailing: An Accelerated Pursuit of Profitability
• The Future of US Grocery Retail: Quantifying US Grocery Dynamics Through 2030
• Food, Grocery and CPG Retail Hub