Insight Report 11 minutes Premium

Digitally Native Vertical Brands in the US Beauty Market: Unique Brand Positioning and Expanded Partnerships Fuel Growth

What's Inside

We discuss the growth and competitive landscape of DNVBs (digitally native vertical brands, also sometimes called direct-to-consumer, or DTC, brands) in the US beauty market—including trends that brands are leveraging to better serve this market and capitalize on its opportunities.

Data in this report include:

  • DNVBs—total sales in the US beauty market, and year-over-year growth, 2019–2027E
  • DNVBs’ share of the total US beauty market, 2019–2027E
  • Gross margins of selected beauty brands in their most recent fiscal years
  • Most recent round of funding by selected US DNVBs in beauty

Companies mentioned in this report include: Beauty Pie, Charlotte Tilbury, Drunk Elephant, e.l.f. Beauty, Estée Lauder, Fenty Beauty, Hero Cosmetics, Huda Beauty, L’Oréal, Madison Reed, Trinny London, True Botanicals, Tula

Other relevant research:

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