Insight Reports 11 minutes PremiumDigitally Native Vertical Brands in the US Beauty Market: Unique Brand Positioning and Expanded Partnerships Fuel Growth Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Research March 1, 2023 Table of ContentsIntroduction Market Scale and Opportunity DNVBs in the US Beauty Market: Coresight Research Analysis Profitability Funding Competitive Landscape Key Trends Headwinds What We Think Implications for DNVBs in the Beauty Market Implications for Traditional Retailers and Brands Implications for Real Estate Owners What's InsideWe discuss the growth and competitive landscape of DNVBs (digitally native vertical brands, also sometimes called direct-to-consumer, or DTC, brands) in the US beauty market—including trends that brands are leveraging to better serve this market and capitalize on its opportunities. Data in this report include: DNVBs—total sales in the US beauty market, and year-over-year growth, 2019–2027E DNVBs’ share of the total US beauty market, 2019–2027E Gross margins of selected beauty brands in their most recent fiscal years Most recent round of funding by selected US DNVBs in beauty Companies mentioned in this report include: Beauty Pie, Charlotte Tilbury, Drunk Elephant, e.l.f. Beauty, Estée Lauder, Fenty Beauty, Hero Cosmetics, Huda Beauty, L’Oréal, Madison Reed, Trinny London, True Botanicals, Tula Other relevant research: Market Outlook: US Beauty Retailing—Clean Beauty and Premiumization Drive Growth Our Inclusive Beauty series covers product offerings to serve a wider range of customers, including older people, male consumers and customers of different ethnicities. Retail-Tech Landscape: Digitally Native Vertical Brands (DNVBs) The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that have established themselves selling products digitally. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: