Flash Report 4 minutesRegister for Free AccessCoronavirus Briefing: How Brands Are Communicating with Consumers During the Outbreak Coresight Research March 2, 2020 What's InsideChina and its citizens are going to great lengths to avoid exposure to and to contain the coronavirus. Most are avoiding public places—and in some locations governments have imposed quarantines that further restrict movement. This has hit purveyors of discretionary products hard. Many are responding with creative techniques to reach and keep consumers engaged. This report looks at what Western and local brands are doing, such as: Offering services online, such as exercise classes. Donating money or products—then publicizing the donation. Leveraging KOLs and other spokespeople. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Three Things You Need To Know: US Sportswear RetailTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTKeeping the Lights on—Self-Reported Financial Resilience: US Consumer Survey InsightsHoliday 2023: UK Retail Outlook—An Inflection Point?
