Insight Report 7 minutes PremiumBrand Mashups: Limited-Edition Products a Lever To Support Consumer Demand in Tough Times Coresight Research April 30, 2020 What's InsideWhen brands collaborate with each other to launch new projects and products—known as brand mashups—synergies are created that effectively leverage the unique strengths of each brand. This is an effective means to drive shopper excitement. We present recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis. These examples demonstrate how brands can implement the following strategies through mashups: Creating social media buzz Elevating brand status Targeting alternative consumers Accessing a gaming fan base For more examples of brand mashups, read our Insights from China report from September 2019, which highlights the major collaborations seen last year in China, including Skechers x Snickers and Lux x Sprite. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Carrefour To Acquire Cora and Match Banners in $1.2 Billion DealUS Store Tracker Extra, February 2023: Tractor Supply Openings Drive Total New Retail Space to 33 Million Square FeetFinancial Health Update and Consumers’ Increase in Activity: US Consumer Tracker 2023, Week 25Weekly US and UK Store Openings and Closures Tracker 2023, Week 36: Wilko Drives UK Store Closures Past 1,000