Insight Report6.18 Shopping Festival 2022: Five Trends To Watch Coresight Research June 7, 2022 Reasons to ReadThe extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following: Discounts and deals to support China’s economic recovery Measures to empower small and medium-sized businesses Omnichannel capabilities The metaverse Sustainability We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning. Read more Coresight Research reports on the topics of the metaverse and sustainability. For more on 6.18, read our coverage of the 2021 festival. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Global Luxury—Real Estate Insights: Brands Move from Tenants to Landlords, with Innovative, Experience-Rich FlagshipsWeekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%Steadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicUS Consumers’ Perceptions of Tariffs: Data Graphic
