What's Inside
The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following:
- Discounts and deals to support China’s economic recovery
- Measures to empower small and medium-sized businesses
- Omnichannel capabilities
- The metaverse
- Sustainability
We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning.
- Read more Coresight Research reports on the topics of the metaverse and sustainability.
For more on 6.18, read our coverage of the 2021 festival.
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