What's Inside

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following:

1. Discounts and deals to support China’s economic recovery
2. Measures to empower small and medium-sized businesses
3. Omnichannel capabilities
4. The metaverse
5. Sustainability

We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning.

• Read more Coresight Research reports on the topics of the metaverse and sustainability.

For more on 6.18, read our coverage of the 2021 festival.