Insight Report6.18 Shopping Festival 2022: Five Trends To Watch Coresight Research June 7, 2022 Reasons to ReadThe extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following: Discounts and deals to support China’s economic recovery Measures to empower small and medium-sized businesses Omnichannel capabilities The metaverse Sustainability We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning. Read more Coresight Research reports on the topics of the metaverse and sustainability. For more on 6.18, read our coverage of the 2021 festival. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Declines; Plus, Apparel and Footwear Shopping in Focus: US Consumer Survey InsightsInnovator Profile: GrocerAI—Delivering Fast, Personalized Grocery Baskets with Agentic AIPositivity About Personal Finances Continues: Weekly US Consumer Sentiment, Week 27, 2025—Infographic2026 Sector Outlook: US Drugstore Retailing—Strong Volume Growth amid Margin Pressure
