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Seizing New Opportunities in Fashion: How US Retailers Are Growing Their Addressable Markets

We analyze four strategies US apparel specialty retailers are using to grow their total addressable markets: product category expansion, unlocking the power of new audiences, ramping up their presence in untapped geographies and bolstering distribution channels. We assess these strategies through the lens of five leading retailers: American Eagle Outfitters, Foot Locker, Gap Inc., Lululemon Athletica and Victoria’s Secret.

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The Rise of Luxury Streetwear

With the casualization of fashion and rising young consumer populations, luxury brands are drawing inspiration from new sources, including streetwear brands. We explore the rise of streetwear in luxury and how luxury brands are embracing the segment.

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