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Coronavirus Insights: China Launches New “55 Shopping Festival” To Give Retail a Post-Lockdown Boost

To stimulate the economy and encourage consumers to release pent-up demand post Covid-19, the Shanghai Municipal People’s Government co-launched a new, large-scale shopping holiday with the retail industry at the beginning of May 2020. We discuss the scale and impact of the omnichannel 55 Shopping Festival, exploring how it is driving purchasing behavior in retail and tourism.

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US and China Quarterly Economic Update: Coronavirus Inflicted Economic Harm to Both Countries in 1Q20

Recently released data from the US and China show both economies being impacted by the global coronavirus pandemic in the first quarter of 2020. US GDP declined to the lowest level since the Global Recession in 2008, and China’s GDP contracted for the first time in nearly 30 years. Furthermore, due to the Covid-19 crisis, industrial output in both nations fell significantly.

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Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus

With six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard.

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The China Beauty Consumer, Pre- and Post Coronavirus

Although impacted by the coronavirus pandemic, initial indicators show that China’s economy is rebounding, and the beauty industry is poised for a speedy recovery. We discuss findings from our proprietary survey of beauty consumers in China—as well as recent data about the market—to examine the preferences and spending behaviors of this demographic prior to the coronavirus pandemic and learnings coming out of the crisis.

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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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