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Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and Conversion

As part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors.

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Livestreaming E-Commerce Takes Off in the US

China has a relatively mature livestreaming e-commerce market, but we are now also seeing momentum in the US as brands and retailers further explore the use of social media platforms to engage with consumers and boost sales. We discuss selected retailers’ and social media platforms’ moves into livestreaming e-commerce in the US and consider the impact of in-video checkout functionality and social media influencers on consumer shopping behavior.

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Coronavirus Insights: US Survey Update—Holiday Early Read with Consumers Expecting To Shop Early and Spend Less (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on July 15.

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Insights from China: China’s Booming Pet Economy

The rising popularity of raising pets in China is fueling the growth of the Chinese pet economy and increasing demand for premium and smart pet-care products. We look at key drivers in China’s rapidly growing pet products and services market, the e-commerce habits of pet owners and the trends in product demand.

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1Q20 US Earnings Season Wrap-Up: Reviewing the Covid-19 Impact

First-quarter 2020 retail earnings include the negative impact on sales caused by the coronavirus outbreak. We assess the recent performance of US retailers in terms of revenues, earnings per share and comps, considering consensus estimates and year-over-year changes. With retail sectors weathering the Covid-19 crisis in different ways, sales declines are now easing due to stores reopening post lockdown, but the pace of recovery will vary.

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Retail Robustness Index: July 2020 Update—A Revised Methodology Due to Changing Retail Environment

Coresight Research’s Retail Robustness Index, first published on March 26, evaluated the 100 largest US retailers (by revenue) on their ability to weather dramatic shifts in demand as the Covid-19 lockdowns began. This report updates the scores based on financial reports and store-reopening announcements. We also revise our methodology to factor in the major changes in the retail environment over the last three months. Alongside the report, our infographic summarizes key changes since the previous Retail Robustness Index update.

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Do Not Touch: Contactless Technologies for Retail

We explore the adoption and evolution of contactless and contact-light technologies at various stages of the shopping journey, including ordering, checkout, payment and delivery. With the Covid-19 pandemic fueling the development of such technologies—due to heightened consumer sensitivity to safety and out of necessity during temporary store shutdowns—retailers are likely to introduce more innovations to remove physical contact in transactions over the long term.

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