Livestreaming

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Deep Dive | October 24, 2023 Free Report

Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement

Immersive experiences are emerging that promise to revolutionize the retail industry in driving customer engagement and loyalty. Coresight Research and Obsess explore how US brands and retailers plan to invest in and offer such experiences to reap multiple benefits, based on proprietary Coresight Research survey data.

Insight Report | August 11, 2023 Premium

Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know

Singles’ Day, the largest online shopping festival in the world, is just three months away! As live video has become an increasingly popular shopping channel among Chinese consumers, we look at the latest trends in livestreaming e-commerce to inform brands’ and retailers’ Singles’ Day 2023 preparations.

Deep Dive | August 10, 2023 Premium

3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and Beauty

Target poses a threat to Walmart in the livestreaming space. Continuing our quarterly US Livestreaming Tracker series, we analyze our latest US consumer survey findings to explore the role of livestreaming in the shopping journey—covering popular platforms, product categories and more.

Insight Report | July 11, 2023 Premium

China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers

Livestreaming and international brands attracted shoppers during China’s 6.18 shopping festival 2023. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in this year’s event. We also analyze proprietary survey findings to assess 6.18 participation and spending among Chinese consumers.

Deep Dive | May 30, 2023 Premium

2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination

Video-sharing platforms have overtaken social media as a destination for live shopping. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Infographic | May 17, 2023 Free Report

10 Key Trends Shaping Livestreaming E-Commerce in 2023—Free Infographic

In Western markets, livestream shopping adoption has accelerated over the past two years, but what trends will shape the channel in 2023? Coresight Research and Bambuser present research highlights in this free infographic, leveraging proprietary survey findings.

Innovator Profile | April 27, 2023 Premium

Innovator Profile: Radd.’s Video-Marketing Tool Drives E-Commerce Traffic and Conversion

As part of our Innovator Profile series in the lead-up to Shoptalk Europe 2023, we present Radd., a video-marketing solution for e-commerce brands and retailers.

Deep Dive | February 1, 2023 Free Report

10 Key Trends Shaping Livestreaming E-Commerce in 2023

In Western markets, livestream shopping adoption has accelerated over the past two years. Shoppable livestreams will continue connecting retailers and shoppers through 2023, creating opportunities for companies across the retail space. This free report is sponsored by Bambuser.

Deep Dive | January 23, 2023 Premium

1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey

In the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Insight Report | January 23, 2023

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Is Influencer Marketing Still Effective in the Global Beauty Market?

Influencers, celebrities and other key opinion leaders have become instrumental to the global beauty industry. We examine the evolving role of these personalities in the industry and how companies can use them to support brand growth.

Deep Dive | January 19, 2023 Free Report

Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging Content

In this Innovator Intelligence report, we discuss key opportunities in the US social commerce market, covering UGC (user-generated content), reality technologies (AR/VR) and livestreaming. This free report is sponsored by LiSA.

Deep Dive | January 11, 2023 Premium

Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon

As part of our Livestreaming in the West series, we delve into current trends and future opportunities in livestreaming e-commerce in beauty, leveraging proprietary survey data.

Insight Report | December 14, 2022 Premium

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | December 13, 2022 Premium

Retail 2023: 10 Trends in China E-Commerce

We present 10 key trends for e-commerce in China in 2023, revealing how brands and retailers can position themselves for growth in the country. This report is part of our Retail 2023 series of outlook reports, offering directional outlooks, headwinds and tailwinds, and themes to watch for 2023 and beyond in global retail.

Deep Dive | December 12, 2022 Premium

Retail 2023: 10 Trends in Retail Technology

We present 10 trends in retail technology, covering technologies that brands and retailers can employ to make their businesses more efficient, reduce costs, improve customer experiences and explore new revenue opportunities. We discuss the metaverse, livestreaming e-commerce, self-checkout, returns management and more.