6,673 results found

Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

Coronavirus Insights: What Will a Retail Recovery Look Like?

There are signs that US state governments are already developing plans and timelines to restart the economy following the easing of the coronavirus crisis. We analyze the possible stages of recovery for discretionary retail in the US and consider the factors that will affect consumer purchasing power and buying conviction.

Coronavirus Insights: Retail Playbook—React and Adapt

With the global retail industry taking heavy hits from the impact of the ongoing coronavirus pandemic, we provide a playbook for nonfood brands and retailers in Western markets to help them navigate the crisis. Our guide is based around the themes of reacting in the short term and adapting in the medium to long term.

Market Overview: E-Commerce Platforms–Mixed Impact from Coronavirus, but Innovation Continues To Support Gains

In this Market Overview, we explore the current retail e-commerce market and its future outlook, with a focus on China and the US. We consider the competitive landscape and the impact of the ongoing coronavirus pandemic. This report also discusses a number of key themes in the market, including new physical store formats, social commerce and private labels.

New Retail Briefing: Shanghai Fashion Week Livestreams Shows Online amid Coronavirus Outbreak

The coronavirus pandemic has caused many events around the world to be canceled or postponed, but Shanghai Fashion Week instead moved online, partnering with Tmall to livestream its shows. We discuss this move among other recent developments in China as the nation recovers from the coronavirus, including a move by food-delivery platform Meituan to boost sales by expanding its services.