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Singles’ Day (also referred to as the 11.11 Global Shopping Festival, or Double 11) is the largest global online shopping event, taking place on November 11 each year.
With just one month to go until Singles’ Day, we discuss the plans of major e-commerce and short-video platforms for the festival.
Data in this report include:
- Alibaba and JD.com’s combined Singles’ Day GMV and year-over-year growth, 2018–2022E
Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou
Other relevant research:
- All Coresight Research coverage of Singles’ Day in 2023 and prior years
- Retail 2023: 10 Trends in China E-Commerce
- All Coresight Research coverage of China retail
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