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7 minutes

Countdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping Festival

Primary Analyst:
Echo Gong, Senior Analyst
Contributors
Primary Analyst:
Echo Gong, Senior Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

Singles’ Day (also referred to as the 11.11 Global Shopping Festival, or Double 11) is the largest global online shopping event, taking place on November 11 each year.

With just one month to go until Singles’ Day, we discuss the plans of major e-commerce and short-video platforms for the festival.

Data in this report include:

  • Alibaba and JD.com’s combined Singles’ Day GMV and year-over-year growth, 2018–2022E

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou

Other relevant research:

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