Seasonal Shopping, 2Q25—Expectations for Easter, Memorial Day, Mother’s Day, Father’s Day; Plus, Holiday 2025 Plans: US Consumer Survey Insights Extra

Seasonal Shopping, 2Q25—Expectations for Easter, Memorial Day, Mother’s Day, Father’s Day; Plus, Holiday 2025 Plans: US Consumer Survey Insights Extra

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Deep Dive

What's Inside

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we continue our quarterly Seasonal Shopping series.

We assess consumers’ spending expectations for calendar events in the second quarter of 2025 (2Q25): Easter, Memorial Day, Mother’s Day and Father’s Day. We also preview the end-of-year holiday season with an early outlook on shoppers’ spending plans and preferences. Plus, we review holidays during 1Q25, analyzing how consumers celebrated Valentine’s Day and Presidents’ Day and how this behavior compared to their earlier plans.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are our latest proprietary survey findings on:

  • Whether US consumers expect to spend on Easter, Memorial Day, Mother’s Day and Father’s Day, and how much they expect to spend on each event compared to last year and in dollar terms
  • How consumers plan to celebrate events in 2Q25—and breakdowns by gender, age and income for selected holidays
  • Consumers’ spending expectations for the 2025 holiday season
  • Actual consumer behavior and spending during Valentine’s Day and Presidents’ Day (1Q25)

Other relevant research:

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