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Six Ways Brands and Retailers Can Leverage Esports

Competitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers.

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Walgreens and CVS Step Up Digital Investments

Consumers are looking for convenience in buying and accessing medication and healthcare services. Walgreens and CVS are accelerating their investments in e-commerce and digital healthcare to compete with mass merchants and online pharmacies. In this report, we detail the two retailers’ recent digital initiatives and review competing online pharmaceutical services.

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