Buy Online, Pick Up In Mall: Mall Operators Take BOPIS to the Next Level

Key Points

We analyze the buy online, pick up in mall (BOPIM) model, and assess how some global shopping-center operators are using this service to draw traffic to their malls.  

• BOPIM has been trialed or adopted by a number of global mall owners as it drives traffic and provides cross-selling opportunities for their tenants.
• Mall owners can operate BOPIM themselves or partner with third-party fulfillment companies.
• Where shopping centers manage BOPIM themselves, they will see a whole new internal logistics operation. Like the retailers that are their tenants, these malls must stand ready to fulfil orders smoothly and efficiently.