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Buy Online, Pick Up In Mall: Mall Operators Take BOPIS to the Next Level

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Coresight Research

Key Points

We analyze the buy online, pick up in mall (BOPIM) model, and assess how some global shopping-center operators are using this service to draw traffic to their malls.  

  • BOPIM has been trialed or adopted by a number of global mall owners as it drives traffic and provides cross-selling opportunities for their tenants.
  • Mall owners can operate BOPIM themselves or partner with third-party fulfillment companies.
  • Where shopping centers manage BOPIM themselves, they will see a whole new internal logistics operation. Like the retailers that are their tenants, these malls must stand ready to fulfil orders smoothly and efficiently.

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