Insight Report 10 minutes Premium

Buy Online, Pick Up In Mall: Mall Operators Take BOPIS to the Next Level

Executive Summary

We analyze the buy online, pick up in mall (BOPIM) model, and assess how some global shopping-center operators are using this service to draw traffic to their malls.  

  • BOPIM has been trialed or adopted by a number of global mall owners as it drives traffic and provides cross-selling opportunities for their tenants.
  • Mall owners can operate BOPIM themselves or partner with third-party fulfillment companies.
  • Where shopping centers manage BOPIM themselves, they will see a whole new internal logistics operation. Like the retailers that are their tenants, these malls must stand ready to fulfil orders smoothly and efficiently.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.