Insight Report 6 minutes PremiumSix Months to Singles’ Day: Is 11.11 on Your Calendar? Coresight Research May 13, 2019 Executive SummarySingles’ Day, which began as a festival of young Chinese people celebrating their pride in being single, has become the world’s largest 24-hour online shopping event in terms of gross merchandise volume (GMV). Alibaba’s platforms and JD.com are the two major players. With six months to go until Singles’ Day 2019, brands and retailers looking to participate in the event should start to plan now to ensure products, logistics, warehouse space and marketing efforts are ready. Singles’ Day 2018 generated $30.8 billion in total GMV on Alibaba’s online platforms, while JD.com reported US$23 billion in GMV. Singles’ Day, or 11.11 as the festival is also known, has grown to be so huge it can serve as a strategic entry point to the China market. To succeed on Singles’ Day, brands and retailers must leverage social media to boost consumer awareness – and incorporate Chinese cultural elements into offerings. Click here to read more Coresight coverage of Singles’ Day over the last few years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 2: UK Openings Up 67%Earnings Insights 4Q22, Week 3: CVS and L’Oréal Report Strong Sales Momentum; Capri, Coty and VF Corp See DeclinesUS Consumer Tracker: Consumers Move Grocery Shopping OnlineRetail Challenges Boost Edge Technology Investment: Research Preview