Insight Report 8 minutes PremiumSingles’ Day 2018: Proprietary Coresight Research Data Reveal the Scale of Growth by Category – Part 2 Coresight Research December 12, 2018 Executive SummaryIn our second report analysing Singles’ Day unit sales and discount levels on Tmall and Tmall Global we dig into Tmall’s sales volumes and promotions on Singles’ Day, using a detailed, proprietary dataset collating information on the top 500 products across 14 different categories on the platform. Snacks and men’s wear were best-selling among the categories we tracked on Tmall, followed by women’s wear, men’s shoes and men’s skincare. We estimate sales of women’s skincare, domestic appliances, men’s skincare, laptops and snacks on Tmall on Singles’ Day may have been 20–30 times higher than typical daily volumes. Sales promotions differed across categories. Discounts for men’s shoes, men’s wear, women’s shoes and women’s wear were steepest, at 53%, 50%, 50% and 48% Most categories offered at least 31% off. Our findings highlighted differences in top-selling categories and categories providing the highest discounts between Tmall, a domestic e-commerce platform, and Tmall Global, a cross-border e-commerce platform. Click here to read more Coresight coverage of Singles Day over the last few years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: China Consumer Tracker: Consumer Sentiment RisesMarket Navigator: US Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and StrategiesFocus on Meaningful Consumption: China Consumer Survey InsightsShowfields and Neighborhood Goods Store Closures Reveal Challenges to the Physical Concession Model