Insight ReportPrime Day Turns 10 in India: Amazon Doubles Down on Value, Speed and AI Abhinav Tagore, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research July 1, 2026 Reasons to ReadDiscover how Amazon is using Prime Day 2026 to strengthen its competitive position in India’s evolving e-commerce market. Read this report to discover answers to these and other questions: How is a more value-conscious consumer environment shaping Amazon’s Prime Day 2026 strategy? Why is Amazon expanding Amazon Now ahead of Prime Day, and what does it mean for India’s quick-commerce market? How is Amazon embedding AI across consumer and seller touchpoints, and what are the implications for brands and retailers? Data in this report include: India e-retail GMV forecasts; India retail inflation (CPI) trends; India quick-commerce GMV forecasts. Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Positive Sentiment Trend Comes to an End: Weekly US Consumer Sentiment, Week 21, 2025—InfographicAmazon Apparel US Consumer Survey 2026: Growth Opportunities in Value, AI and Omnichannel RetailUnilever’s Exit from Food Pitches It Head to Head with Procter & Gamble in HPCDeeper on DeepSeek and Its Potential to Radically Level the AI Playing Field
