Insight ReportAmazon Prime Day 2024: Preview—Five Key Insights Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research June 25, 2024 Reasons to ReadAmazon’s Prime Day shopping event will be held on July 16–17 this year in major countries where Prime services are available (except India). We present five key insights into Prime Day 2024 ahead of the event. Data in this research report include: A comparison of Prime Day metrics over the past three years Proprietary US consumer survey findings—expectations to browse/spend on Prime Day promotions, categories that Prime Day shoppers will shop, the impacts of the back-to-school season, Prime membership rates Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years Amazon Apparel US Consumer Survey 2024—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: World Retail Congress 2025 Insights: Consensus on Tariffs Floor, AI Risks in Adaptive Apparel, Smart Scaling in FocusLower-Income Consumers’ Financial Sentiment Hits Record Low Amid Iran Conflict: US Consumer Survey InsightsUS CPG Sales Tracker: E-Commerce Sustains Double-Digit Growth Rate; In-Store Sales Expansion SlowsUS CPG Sales Tracker: E-Commerce Growth Strengthens in December 2025, Driven by Beauty and Food; Homecare Sees Strong Recovery
