Reasons to Read

Amazon India held its seventh annual Prime Day sale on July 15–16, 2023. We present key trends and insights from India Prime Day 2023 based on our observations and metrics released by Amazon on July 20, 2023.

Data in this research report include:

• Total savings provided to Prime members during India Prime Day 2023
• Peak order-per-minute rate during the shopping festival
• Number of new product launches across all price tiers during Prime Day in India
• Number of new small and medium businesses that were onboarded as part of the festival

Companies mentioned in this report include: Amazon, Flipkart, LG, Myntra, Sony, Tata Cliq

Other relevant research:

• Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification
• More Coresight Research coverage of Amazon’s Prime Day, including in the US and from past years
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.
• All our reports on shopping festivals/holidays and India retail