What's Inside

Selling directly offers increased speed to market, a better understanding of customer preferences and greater control over data, brand perception and pricing. So, how can brands succeed in the DTC (direct-to-consumer) channel?

We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences.

Data in this research report are:

• Global DTC vs. wholesale metrics for selected apparel and footwear brands/brand owners, 2022
• Proprietary US consumer survey analysis—product categories bought via DTC and reasons why shoppers buy directly from brands

Companies mentioned in this report include: Adidas, Bambuser, Digital Wave Technology, Hanesbrands, Impact Analytics, NielsenIQ, NIKE, Persado, SegmentStream, Sailthru. Under Armour

Other relevant research:

• US Apparel and Footwear Brands Adopt Hybrid Wholesale-DTC Models
• Luxury Brands: To DTC or Not To DTC?
• More Coresight Research coverage of alternative retail