Deep Dive 20 minutes PremiumMaximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 12, 2023 What's InsideSelling directly offers increased speed to market, a better understanding of customer preferences and greater control over data, brand perception and pricing. So, how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences. Data in this research report are: Global DTC vs. wholesale metrics for selected apparel and footwear brands/brand owners, 2022 Proprietary US consumer survey analysis—product categories bought via DTC and reasons why shoppers buy directly from brands Companies mentioned in this report include: Adidas, Bambuser, Digital Wave Technology, Hanesbrands, Impact Analytics, NielsenIQ, NIKE, Persado, SegmentStream, Sailthru. Under Armour Other relevant research: US Apparel and Footwear Brands Adopt Hybrid Wholesale-DTC Models Luxury Brands: To DTC or Not To DTC? More Coresight Research coverage of alternative retail This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week: US Retail and Tech FocusWeekly US and UK Store Openings and Closures Tracker 2023, Week 20: US Closures Up by Three-Quarters vs. 2022Generative AI Latest: The EU Digital Services Act, Conversational AI and VMware Explore 2023Insights Video: Key Themes from Groceryshop 2023