Insight Report 10 minutes PremiumAmazon Prime Day 2023: Preview—Five Key Insights Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research June 30, 2023 What's InsideAmazon’s Prime Day will be held on July 11–12 this year in major countries where Prime services are available (except India). We present five key insights into Prime Day 2023 ahead of the event. Data in this research report include: A comparison of Prime Day 2023 metrics over the past three years Proprietary US consumer survey findings—categories that Prime Day shoppers will shop, popular retailers for the back-to-school season, Prime membership rates Other relevant research: US Consumer Tracker Extra: Seasonal Shopping, 3Q23—Holidays Preview More Coresight Research coverage of Amazon Prime Day, including from past years Amazon Apparel US Consumer Survey 2023—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals and holidays This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must KnowGenerative AI Latest: Nvidia at SIGGRAPH, the Rise of Google Cloud, US Consumer Concern on the Future Impacts of AISecondhand Chic: US Fashion Resale Market Growth Driven by Vintage and Luxury Demand; Signs of ProfitabilityE-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand