Deep Dive 17 minutes PremiumHome and Home-Improvement Retail: Key Factors Influencing US Shoppers Royce Baretto, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research April 28, 2023 What's InsideThe US home and home-improvement sector is a touch-and-feel industry, meaning consumers often like to hold and test goods before purchase. It is also a sector known for big-ticket, bulky items. As such, the sector often has unique customer preferences and demands. Using proprietary survey data, we analyze the top five factors customers consider when choosing a specialist retailer in the US home and home-improvement sector. We also explore examples of specialist retailers meeting these factors, showcasing what retailers can do to meet customer expectations and preferences. Data in this research report include: US home and home-improvement sector size and year-over-year change for 2017 through 2027E Proprietary survey data on what factors impact US most when choosing a home and home-improvement retailer The drivers behind a successful home and home-improvement assortment Supply chain investments from various companies in the sector Companies mentioned in this report include: Floor & Decor, Home Depot, Lowe’s, Wayfair and Williams-Sonoma Other relevant research: E-Commerce Outlook: US Home-Improvement Market—Retailers Expand Their Online Offerings Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform Head-to-Head in US Home-Improvement Retailing: Home Depot vs. Lowe’s Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Store Retail This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: China Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingData Dive: The Global Obesity Economy—Shaped by the Spending of 1 Billion ConsumersThinking Differently About Tech and Data To Drive Profit: The 3x3x3 FrameworkRetail Shrink and ORC: Cart-Based Loss Is on the Rise; New Tech Solutions Seek To Address Retail Theft