The 50+ Woman: What Does She Want from the Beauty Industry?

What's Inside

On March 7, 2023, Coresight Research presented to CEW Board Members on the opportunities for beauty and wellness brands to target female consumers aged 50+. In this presentation, we explore what the 50+ woman wants from the beauty industry, using proprietary survey findings.

Data in this report include:

• Aging symptoms experienced by women aged 50+ and whether they are being adequately addressed by different sources
• The extent to which aging and wellness needs are being met by the beauty industry
• What women aged 18+ want from a beauty brand
• Where women aged 50+ shop for beauty—in-person and online

Companies mentioned in this presentation include: Amazon, CVS, Macy’s, Target, Ulta Beauty and Walmart

Other relevant research:

• Is Influencer Marketing Still Effective in the Global Beauty Market?—Coresight Research x CEW analysis
• Inclusive Beauty: Opportunities To Reach Older Consumers
• Inclusivity in Retail: Trends from 2022, Opportunities for 2023
• All Coresight Research coverage of beauty retail