What's Inside

Continuing our US Back-to-School 2022 series, we categories and clothing, accessories and footwear brands that US consumers look set to shop this back-to-school (BTS) season, leveraging findings from a proprietary survey of US consumers.

Our discussion covers the following key topics:

• Top BTS categories—including shopping expectations by school level
• Expectations to spend more versus less compared to last year, by category—with analysis by income group
• Most popular apparel brands—overall and by school level

Our survey covered apparel brands such as Adidas, Champion, Fruit of the Loom, Old Navy and NIKE, as well as private labels from Target, Walmart and department stores.

Read more in our US Back-to-School 2022 series:

• Retail Outlook—Here’s What Shoppers Say They Will Do
• Channels and Retailers—Who Is Set To Capture Share?

For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra reports. Premium subscribers can also access data from our weekly surveys in our US Consumer Tracker Databank.