Insight Report 14 minutes PremiumLivestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators Coresight Research January 12, 2022 What's InsideWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Carrefour, Instagram, Kuaishou, Meta and TikTok. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats. Click here to read more Coresight Research coverage of livestreaming. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 17: Bed Bath & Beyond Drives US ClosuresUnderstanding Cross-Channel and Cross-Category Shopping: US Consumer Tracker Extra, July 2023China Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingWhat Silicon Valley Bank’s Downfall Means for Retail Tech