Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market Coresight Research November 10, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile sports bag and accessory brand Caraa. This report covers the following key topics: The brand’s background and retail partnerships in China How the brand is targeting Chinese consumers, including the importance of livestreaming in the run up to Singles’ Day Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: US Grocery Retail and Recessions: Learnings from the Past and Recommendations for the FutureEarnings Insights 1Q24, Week 1: L’Oréal and Skechers Report Positive Sales Growth, Columbia Sportswear and Levi’s Post Sales DeclinesEarnings Insights 1Q23, Week 5: Burlington, Deckers, Dick’s and Ulta Post Strong Results; Big Lots, Foot Locker, Kohl’s and Others See Sales DeclineSeasonal Shopping, 4Q24—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights Extra
