Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market Coresight Research November 10, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile sports bag and accessory brand Caraa. This report covers the following key topics: The brand’s background and retail partnerships in China How the brand is targeting Chinese consumers, including the importance of livestreaming in the run up to Singles’ Day Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Manhattan Momentum 2023 Conference: Manhattan Associates Adds RFID, Touts Cloud-Native Architecture, Generative AI Potential and Google Shopping IntegrationCES 2024: Tech Trends Set To Reshape Retail in 2024—Personalization, Supply Chain Optimization and More1Q23 US Retail Inventory Tracker: Inventory Turnover Ratios Further Improve for Many RetailersConsumers Dine Out at Record-High Rates: US Consumer Survey Insights