Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks Coresight Research November 4, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile beverage brand Shivelight. This report covers the following key topics: The brand’s background and the origins of the “drinking vinegar”-based Shrub beverages Shivelight’s focus on sourcing natural ingredients How entering the China market through Singles’ Day will help the brand tap into Chinese demand for healthy soft drinks Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores artist merchandising company Bravado. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar ComebackAnalyst Corner—AgeTech: Revolutionizing Aging in the US with Madhav PitaliyaRetail Around the World: Coresight Research Observations, January 2023Weinswig’s Weekly: Helping the Retail Ecosystem Understand Generative AI and Its Opportunities