Insight Report 9 minutes PremiumThree Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales Coresight Research August 11, 2020 What's InsideWith three months to go until Singles’ Day 2020, we explore how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. This report presents insights into the following: The opportunity that Singles’ Day presents to brands and retailers—boosted by the booming social commerce market in China Key marketing strategies on the Weitao platform—including the use of short-format video content, influencers and dedicated campaigns The implications of leveraging Weitao for brands and retailers Click here to read the previous report in our countdown to Singles’ Day, which provides key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Market Outlook: UK Apparel and Footwear Retailing—Market Softens, Industry Players Seek To Improve MarginsChatGPT and Generative AI: Five Things Retailers Should KnowEarnings Insights 4Q23, Week 2: Alibaba, Amazon and CVS See Strong Sales Growth; Under Armour Witnesses Weak DemandWeekly US and UK Store Openings and Closures Tracker 2023, Week 38: US Store Closures Up Three-Quarters vs. Last Year