Question of the Week 1 minuteFree ReportWhat Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? Coresight Research March 23, 2020 QUESTION OF THE WEEK: What Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? The buying-to-discovery ratio—the proportion of respondents who make purchases on Instagram as a percentage of those who use the platform to research or discover products—is the highest for the apparel and footwear category on Instagram, at 83%. This is closely followed by products in beauty segments, which together see a buying conversion of 80.3% of US social media shoppers. This document was generated for Other research you may be interested in: Supercharging Manufacturer and Distributor Sales Productivity with Digital CommerceBed Bath & Beyond: What Went Wrong?Generative AI Latest: US Companies Commit to Responsible Use, Consumers See Potential for New ApplicationsThree Things You Need To Know: US CPG Sector Performance, 2022