Question of the WeekWhat Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? Coresight Research March 23, 2020 QUESTION OF THE WEEK: What Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? The buying-to-discovery ratio—the proportion of respondents who make purchases on Instagram as a percentage of those who use the platform to research or discover products—is the highest for the apparel and footwear category on Instagram, at 83%. This is closely followed by products in beauty segments, which together see a buying conversion of 80.3% of US social media shoppers. This document was generated for Other research you may be interested in: Consumer Sentiment Stabilizes Following Trade Talks and Rate Cut: US Consumer Survey InsightsRetail Technology Show 2025: Hearing About Sustainability, Smart Fashion, QR Codes, Unified Commerce and MoreApril 2026 US Retail Sales: Electronics and Sporting Goods Lead Retail Growth as Consumers Tap Savings To Maintain Spending LevelsWeekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 Stores
