| December 11, 2023 Register for Free Access Revolutionize Your Product Launch Strategy: Leveraging Generative AI Applications for Enhanced Speed and ProfitabilityGenerative AI (artificial intelligence) has the potential to increase profitability for brands and retailers. Explore the technology’s applications and benefits in the product launch journey, from product development to omnichannel marketing. Read More
Deep Dive | November 29, 2023 Premium 4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video CommerceExplore US consumer behavior in the world of livestreaming e-commerce. Continuing our US Livestreaming Tracker series, our survey analysis delves into live-video commerce trends and livestream viewers’ preferences. We uncover the role of livestreaming in the shopping journey—covering popular platforms, product categories and more. Read More
| November 2, 2023 Register for Free Access The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPGAd buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Explore shortfalls and opportunities in the retail media market from a CPG brand advertiser’s perspective. We discuss the implications for retailers, based on Coresight Research survey data. Read More
Deep Dive | August 10, 2023 Premium 3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and BeautyTarget poses a threat to Walmart in the livestreaming space. Continuing our quarterly US Livestreaming Tracker series, we analyze our latest US consumer survey findings to explore the role of livestreaming in the shopping journey—covering popular platforms, product categories and more. Read More
Infographic | June 20, 2023 Free Report Supercharging Manufacturer and Distributor Sales Productivity with Digital CommerceDigital commerce is becoming a key strategic priority for manufacturers and distributors, providing a powerful boost to operational efficiency. In this free infographic, Coresight Research and Salesforce present proprietary survey analysis on the use and benefits of digital commerce. Read More
Deep Dive | May 30, 2023 Premium 2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping DestinationVideo-sharing platforms have overtaken social media as a destination for live shopping. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Event Presentation | February 2, 2023 Premium Thinking Differently About Tech and Data To Drive Profit: The 3x3x3 FrameworkThe current economic environment is volatile, but the retail context differs from past recessions. Coresight Research presents our insights on those differences and explores how retailers can leverage our 3x3x3 framework to generate new revenue streams and so gain an edge in next-generation retail. Read More
Deep Dive | January 23, 2023 Premium 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyIn the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Event Presentation | January 5, 2023 Register for Free Access Solving Retail’s Biggest Challenges—PresentationCoresight Research Has Identified Five Trends To Respond To Those Headwinds Read More
