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March 2020 US Retail Traffic and In-Store Metrics: Traffic Falls by Over 60%, and Much More Steeply Toward the End of the Month

March 2020 saw a significant decline in US retail traffic amidst the coronavirus pandemic, heavily impacted by the store shutdowns implemented from the middle of the month. We review store traffic changes through the month and the sectors most impacted by the current crisis. We also consider key findings from a survey by RetailNext, which highlights the widely held belief that the pandemic will have long-term effects on retail.

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