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Age of Precision Category Management: Using Hyper-Localized Assortment Optimization to Meet Shopper Demand

May 12, 2021Register for free access
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The age of precision category management is upon us. Effective assortment and space localization can be a very challenging task for CPG companies and retailers, but if done right with the right methods, the incremental value generated is significant. Whether they are using a cluster approach or not, the ability for retailers and CPG companies to leverage store-level data in new ways opens up new opportunities to have the right product assortment to meet shopper demand across any store

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