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Age of Precision Category Management: Using Hyper-Localized Assortment Optimization to Meet Shopper Demand

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What's Inside

The age of precision category management is upon us. Effective assortment and space localization can be a very challenging task for CPG companies and retailers, but if done right with the right methods, the incremental value generated is significant. Whether they are using a cluster approach or not, the ability for retailers and CPG companies to leverage store-level data in new ways opens up new opportunities to have the right product assortment to meet shopper demand across any store.

On May 12, 2021, Deborah Weinswig, CEO and Founder of Coresight Research, was joined by Steve Weir, VP, Client Services, NA, at HIVERY, and Zach Simpson, Director of Customer Success at HIVERY, to discuss the significant incremental value to retailers and CPG companies of optimizing assortment at the store level using advanced technologies in machine learning (ML) and data science (DS).

In this presentation, we provide insights across the following topics:

  • The role of technology in achieving incremental category growth
  • The future of retail category management with next-generation clustering
  • Top advantages of retailer-supplier collaboration
  • Key recommendations

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