Showing 147 posts
AI-Powered Language: A New Era of Enhanced Customer Engagement

AI-Powered Language: A New Era of Enhanced Customer Engagement

The pandemic-driven surge in e-commerce and emergence of stricter privacy regulations around the use of third-party data has created a conundrum for digital marketers. Forward-thinking businesses are adopting new, innovative approaches that combine Human + Machine in their messaging to creatively communicate and personalize messages. The new era of digital marketing is upon us, and AI, machine learning and first-party data are its core.

Read More
Headless Commerce: The Evolution of E-Commerce and Path to Profitability

Headless Commerce: The Evolution of E-Commerce and Path to Profitability

E-commerce has evolved into a cornerstone of the global economy, causing particular disruption in the retail sector over the past few years. The rise of e-commerce has heightened the importance of effective e-commerce infrastructure and the need to address profitability challenges. Just as retailers have adapted to the changing environment and ever-evolving competition, so have the e-commerce infrastructure and tools adapted to support these retailers.

Read More
The $242 Billion Opportunity: Unwrapping the American Gifting Market

The $242 Billion Opportunity: Unwrapping the American Gifting Market

Corporate gifting has undergone a transformation over the past year, since the outbreak of Covid-19 led most businesses to shift the way they operate and engage with their employees and vendors. Corporations are increasingly seeing value in gifts from retailer and merchant brands that are viewed in high regard by their employees, partners and event attendees; the market is no longer a finite segment limited to corporate swag or gift cards.

Read More
Holiday 2021: The Critical Missing Element in Your Personalization Strategy

Holiday 2021: The Critical Missing Element in Your Personalization Strategy

The need for brands and retailers to employ the right personalization solution has substantially increased, with customer loyalty being a key goal against the backdrop of a volatile year in retail that has seen consumers turn to digital channels to make purchases. As we continue to gain an understanding of what a post-ish Covid-19 world looks like, it will be important for brands and retailers look ahead to how they can retain customers in the long term by offering a consistent, aspirational and relevant personalized experience through the holiday season.

Read More
retailX: Why Shoppable Live Streaming is Here to Stay

retailX: Why Shoppable Live Streaming is Here to Stay

Livestreaming is a channel that was made popular in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive e-commerce. Deborah Weinswig, CEO and Founder of Coresight Research, presents a playbook for US brands and retailers on how to effectively leverage livestreaming e-commerce.

Read More
Livestream Shopping 2021: Unlock Next-Gen Live Commerce

Livestream Shopping 2021: Unlock Next-Gen Live Commerce

Livestreaming e-commerce has exploded in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive online sales. Consumers today are turning to brands and retailers that can provide customized expertise and authentic engagement through the digital channel, and so live shopping is gaining traction.

Read More
Using Data Analytics to Unlock True Profit Potential Across Not-For-Resale Expenses

Using Data Analytics to Unlock True Profit Potential Across Not-For-Resale Expenses

Goods-Not-For-Resale (GNFR) expenses can represent up to 20% of revenue for Retail and CPG companies. This reservoir of costs presents an untapped opportunity for businesses to improve profit potential as we emerge from the pandemic. However, uncovering GNFR cost savings through Spend and Data analytics remains widely under-utilized across the Retail and CPG industry. While leaders acknowledge that Data Analytics can help, they’re just not sure how to gather, interpret, and act on that valuable information.

Read More
Tackling Returns Ahead of Holiday 2021: Technology-Driven Strategies To Protect the Bottom Line

Tackling Returns Ahead of Holiday 2021: Technology-Driven Strategies To Protect the Bottom Line

The last 16 months have impacted the way consumers shop permanently, with the rise of e-commerce presenting a particular challenge for how retailers manage returns. As the world settles into a new normal, New Retail is set to stick, and retailer strategies to reduce and manage returns effectively during the holiday season will be even more important to protect the bottom line.

Read More