retailX: Why Shoppable Live Streaming is Here to StayAugust 25, 2021Register for free access Login/Register to view the video.Livestreaming is a channel that was made popular in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive e-commerce. Deborah Weinswig, CEO and Founder of Coresight Research, presents a playbook for US brands and retailers on how to effectively leverage livestreaming e-commerce. Please Log In to view the video. Not a member? Register for a free user account.