retailX: Why Shoppable Live Streaming is Here to Stay

August 25, 2021Register for free access
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Livestreaming is a channel that was made popular in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, CEO and Founder of Coresight Research, presents a playbook for US brands and retailers on how to leverage livestreaming ecommerce effectively—covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.
  • Although US retailers can take learnings from China, they will need to adapt livestreaming ecommerce strategies to US market conditions to effectively engage consumers and drive sales;
  • In adopting livestreaming, retailers should look to build lasting relationships with viewers, starting from targeting the right customers and connecting with them through the appropriate platform or channel; and
  • Livestreaming is more than a marketing tool; it bridges the divide between the digital channel and physical store, which is particularly important in the short term as consumers remain wary of visiting public places amid pandemic recovery.
Click here to read our free report highlighting key insights from the presentation.

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