The $242 Billion Opportunity: Unwrapping the American Gifting Market

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Corporate gifting has undergone a transformation over the past year, since the outbreak of Covid-19 led most businesses to shift the way they operate and engage with their employees and vendors. Corporations are increasingly seeing value in gifts from retailer and merchant brands that are viewed in high regard by their employees, partners and event attendees; the market is no longer a finite segment limited to corporate swag or gift cards.