The $242 Billion Opportunity: Unwrapping the American Gifting MarketOctober 7, 2021Register for free access Login/Register to view the video.Corporate gifting has undergone a transformation over the past year, since the outbreak of Covid-19 led most businesses to shift the way they operate and engage with their employees and vendors. Corporations are increasingly seeing value in gifts from retailer and merchant brands that are viewed in high regard by their employees, partners and event attendees; the market is no longer a finite segment limited to corporate swag or gift cards. Please Log In to view the video. Not a member? Register for a free user account.