Holiday 2021: The Critical Missing Element in Your Personalization Strategy

Login/Register to view the video.

The need for brands and retailers to employ the right personalization solution has substantially increased, with customer loyalty being a key goal against the backdrop of a volatile year in retail that has seen consumers turn to digital channels to make purchases. As we continue to gain an understanding of what a post-ish Covid-19 world looks like, it will be important for brands and retailers look ahead to how they can retain customers in the long term by offering a consistent, aspirational and relevant personalized experience through the holiday season.