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How Chinese Consumers are Embracing Sustainability

China has announced ambitious carbon neutrality goals and the country is undergoing a movement towards greener consumption. Chinese consumers are the driving force behind the world’s largest online retail market, and shifting their buying habits towards more sustainable choices can have significant implications for the path towards a carbon-neutral future.

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How Retailers Are Leveraging CaaS to Grow Fast

Mid-size retailers need to optimize their e-commerce strategies in order to properly compete with retail giants in the digital channel. While giants such as Amazon have historically built their own infrastructure and operations, today’s mid-size retailers may not have the relative time or resources to similarly invest. Adding to that, any diversion of resources or attention from their core operations could pull away from business growth.

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LinkedIn Live: Top Three Ways To Use AI To Enhance Your Marketing

The use of AI is expected to be a core focus area in digital marketing as organizations look for innovative and effective ways to enhance their bottom line through marketing. Tune in on Tuesday, February 22, at 11 AM, as Deborah Weinswig, CEO & Founder of Coresight Research, and Alex Olesen, Senior Director of Vertical Strategy at Persado, discuss three areas where AI can enhance your marketing strategy

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10 E-Commerce Tech Trends Reshaping Retail in 2022 and Beyond

E-commerce has continued to accelerate since the Covid-19 outbreak as shoppers shift their spending online. However, consumer preferences are changing fast, so it is essential for brands and retailers to take a proactive approach to their e-commerce strategies for 2022 and beyond.

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AI-Powered Language: A New Era of Enhanced Customer Engagement

The pandemic-driven surge in e-commerce and emergence of stricter privacy regulations around the use of third-party data has created a conundrum for digital marketers. Forward-thinking businesses are adopting new, innovative approaches that combine Human + Machine in their messaging to creatively communicate and personalize messages. The new era of digital marketing is upon us, and AI, machine learning and first-party data are its core.

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Headless Commerce: The Evolution of E-Commerce and Path to Profitability

E-commerce has evolved into a cornerstone of the global economy, causing particular disruption in the retail sector over the past few years. The rise of e-commerce has heightened the importance of effective e-commerce infrastructure and the need to address profitability challenges. Just as retailers have adapted to the changing environment and ever-evolving competition, so have the e-commerce infrastructure and tools adapted to support these retailers.

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