Insight Report | December 8, 2020 Premium Insights from China: Tapping Into China’s High-Growth Male Beauty MarketChina’s male beauty market is on the rise and still has huge growth potential. We outline the market and discuss its key growth drivers. We explore how beauty brands can better reach Chinese male consumers through esports sponsorship and brand collaboration. Read More
Insight Report | November 24, 2020 Premium Insights from China: Exploring Alibaba’s Success in China’s Grocery Market—Innovation at FreshippoAs part of our Insights from China series, we discuss the success of Freshippo, Alibaba’s grocery chain. We consider the impact of the Covid-19 pandemic this year and explore how the retailer has leveraged innovation across three key areas: new store formats, differentiated products offerings and the integration of technology and data. Read More
Insight Report | October 22, 2020 Premium Insights from China: Using Social Commerce Platform Little Red Book To Raise Brand AwarenessChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness—covering online stores, collaboration with influencers, livestreaming and advertising. Read More
Insight Report | January 14, 2020 Premium Insights from China: How Foreign Retailers Can Leverage the “She Economy”Women are being empowered in China, as we are seeing increasing employment rates and higher incomes for female workers. We look at the increasing shopping power of Chinese women and how foreign brands and retailers can leverage the opportunity of the thriving “She Economy.” Read More
