Insight Report | September 22, 2021 Premium Big Billion Days 2021 Preview: Flipkart’s Event To Focus on Discounts, Consumers and Third-Party SellersWe present a preview of the key features of this year’s Big Billion Days (BBD) shopping festival in India, which will be hosted by major e-commerce player Flipkart on October 7–12, 2021. Read More
Insight Report | October 9, 2019 Premium Big Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales GrowthBoth Flipkart and Amazon announced record-high sales in their respective festive season sales in 2019, driven by significant growth in non-tier-one cities and towns. In this report, we look at the success of this year’s Big Billion Days and Great Indian Festival shopping holidays. Read More