Insight Report | June 24, 2024 Premium China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and LivestreamingThe 6.18 shopping festival is the second largest annual online shopping festival in China. What happened during this year’s event? Dive into performance data from Alibaba and JD.com, and discover four key trends, from sales model shifts to livestreaming. Read More
Insight Report | July 11, 2023 Premium China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract ShoppersLivestreaming and international brands attracted shoppers during China’s 6.18 shopping festival 2023. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in this year’s event. We also analyze proprietary survey findings to assess 6.18 participation and spending among Chinese consumers. Read More
Insight Report | June 12, 2023 Premium China’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers How is China’s 6.18 shopping festival 2023 shaping up so far? We look at early performance data and discuss the trends we are watching, from discounting to the popularity of domestic brands. Read More
