Deep Dive | July 12, 2023 Premium Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and SucceedSelling directly offers multiple advantages, but how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences. Read More
Insight Report | July 11, 2023 Premium China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract ShoppersLivestreaming and international brands attracted shoppers during China’s 6.18 shopping festival 2023. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in this year’s event. We also analyze proprietary survey findings to assess 6.18 participation and spending among Chinese consumers. Read More
Insight Report | July 6, 2023 Premium Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and GamificationAmazon India’s Prime Day will be held on July 15–16 this year. We present five key insights into Prime Day 2023 ahead of the event—covering the event’s focus areas, Amazon India’s continued support for SMBs, headline discounts and more. Read More
Insight Report | June 30, 2023 Premium Amazon Prime Day 2023: Preview—Five Key InsightsAmazon’s Prime Day will be held on July 11–12 this year. We present five key insights into Prime Day 2023 ahead of the event—covering popular product categories, back-to-school shopping trends, Prime membership rates and more. Read More
Infographic | June 20, 2023 Free Report Supercharging Manufacturer and Distributor Sales Productivity with Digital CommerceDigital commerce is becoming a key strategic priority for manufacturers and distributors, providing a powerful boost to operational efficiency. In this free infographic, Coresight Research and Salesforce present proprietary survey analysis on the use and benefits of digital commerce. Read More
Infographic | June 15, 2023 Premium US Social Commerce Survey 2023—Infographic: Video-Centric Platforms and Influencers Offer Opportunities for BrandsHow are US consumers shopping on social media? This infographic presents highlights from our latest annual social commerce survey, analyzing how shoppers engage with social media platforms and the trends shaping the future of social commerce. Read More
Deep Dive | June 15, 2023 Premium US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for BrandsHow popular is social commerce in the US, and how are consumers shopping on social media? Our latest annual social commerce survey analyzes consumer trends—across product categories, social media platforms and consumer demographics—to give brands and retailers valuable insights to inform their social commerce strategies. Read More
Insight Report | June 12, 2023 Premium China’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers How is China’s 6.18 shopping festival 2023 shaping up so far? We look at early performance data and discuss the trends we are watching, from discounting to the popularity of domestic brands. Read More
Infographic | May 26, 2023 Premium Amazon Apparel US Consumer Survey 2023—Infographic: Understanding Amazon Fashion and Why Consumers Choose ItHow popular is Amazon.com among apparel shoppers, and why do they shop Amazon Fashion? This infographic presents highlights from our sixth annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on Amazon.com. Read More
Analyst Corner | May 21, 2023 Register for Free Access Weinswig’s Weekly: Singles’ Day 2023—Opportunities in China and WorldwideThis week’s note, “From the Desk of Deborah Weinswig,” discusses new and forthcoming research that helps retailers understand the Singles’ Day opportunity. Read More
Insight Report | May 11, 2023 Premium Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping FestivalSingles’ Day, the largest online shopping festival globally, is six months away! We discuss what brands and retailers need to know to prepare for the festival in China, leveraging proprietary survey analysis on Chinese consumer behavior and preferences. Read More
Deep Dive | April 19, 2023 Premium E-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer DemandIn this E-Commerce Outlook, we examine the size and trajectory of the US online apparel and footwear sector. We explore market drivers, the competitive landscape, key themes we are watching in 2022 and beyond, as well as innovators in the space. Read More
Insight Report | April 17, 2023 Premium TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social PlatformThe expansion of TikTok Shop indicates TikTok’s intent to pursue its e-commerce strategy in the US. We discuss what the shopping feature means for brands and retailers, covering how it works, the Affiliate Marketplace and retailer case studies. Read More
Research Digest | April 6, 2023 Premium Insights Video: Shoptalk 2023 HighlightsIn this Insights Video, our analysts present highlights from Shoptalk 2023, covering Web3, emerging channels, store experience, shopper engagement and more. Read More
Deep Dive | April 5, 2023 Premium E-Commerce Outlook: European Apparel and Footwear—Poised for Growth in 2023 and BeyondIn this E-Commerce Outlook, we examine the performance and future prospects of online apparel and footwear sectors in France, Germany and the UK, as well as detail the competitive landscape, retail innovators and themes we are watching in 2023 and beyond. Read More