Reasons to Read

Artificial intelligence (AI) plays a crucial role in powering retail experiences in the metaverse. In this report, we explore the applications and benefits of AI across two key areas: 

1. Improving immersiveness through content creation and engagement—covering virtual idols, reality technology-powered experiences and personalization
2. Enabling voice control and optimizing systems—with discussion of natural language processing (NLP)

This report is part of our Building Blocks of the Metaverse series, which presents insights into the core technological components of the retail metaverse, including important details for retailers to know in establishing a presence and operating in the virtual space. 

Read the previous report in the series, on the Internet of Things (IoT) and digital twins. 

Click here to read more Coresight Research coverage of the metaverse.