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US Consumer Tracker: Further Steps Taken Toward Resuming Social Activities (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. We present findings on where, how and how much consumers are shopping, as well as consumer avoidance of public places and what activities they have done in the past two weeks. Our consumer survey was undertaken on May 10.

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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends

Our new Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, covering personalization and community building. We also offer examples of recent livestreaming events from retail companies globally.

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China Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool

Virtual influencers are a growing phenomenon in China. We explore the evolution of the concept, the different types of virtual influencers, and how brands and retailers can use these digital characters to increase engagement with young consumers in China—including through livestreaming. We present notable examples in the market and consider the benefits and drawbacks of virtual influencers.

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US Consumer Tracker: Fewer Consumers Are Avoiding Public Transport, Overall Recovery Continues (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. We present findings on where, how and how much consumers are shopping, as well as consumer avoidance of public places and what activities they have done in the past two weeks. Our consumer survey was undertaken on May 3.

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US Consumer Tracker: How Consumers Plan To Celebrate and Spend for Mother’s Day (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. This week, we discuss consumers’ celebration and spending plans for Mother’s Day. We also present findings on where, how and how much consumers are shopping, as well as consumer avoidance of public places and what activities they have done in the past two weeks. Our consumer survey was undertaken on April 26.

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Research Preview: Playbook—Inclusivity in Retail

Inclusivity, providing equal access for people who might otherwise be excluded or marginalized, touches every part of an organization and is guided by the organization’s strategic goals and mission. This Research Preview offers an early look at our research on inclusivity in retail, from our forthcoming Playbook. We present selected insights from our key strategies for organizations to align inclusivity across operations, products and marketing.

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Three Chinese Platforms Set To Gain Traction in Beauty, Luxury and Streetwear in 2021

The Chinese e-commerce market is huge and diversified, with opportunities for emerging app players to gain share. In this report, we focus on one platform from three growing, brand-driven discretionary categories—beauty, luxury and streetwear. We discuss the opportunities these platforms provide for brands and retailers to increase traffic and drive sales in 2021.

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