Deep Dive 11 minutes Premium

Five Key Insights into the Custom Apparel Market

What's Inside

We see apparel customization as a key way for brands and retailers to differentiate themselves as the apparel industry bounces back from the slump in demand in 2020. In this report, we discuss five key insights into the global custom apparel market, covering clothing and footwear in customizable colors, sizes, and styles.

Click here to read out Market Outlook on apparel and footwear in the US, the UK and China in 2021 and beyond.


What’s the Story?

Why It Matters

Five Key Insights into the Custom Apparel Market: A Deep Dive

1 Market Positioning

2 Key Customization Categories

3 Customization Experiences 

4 Technology Enhancements

5 Price-Related Headwind

What We Think

Implications for Retailers and Brands

Implications for Technology Vendors

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