Showing 123 posts

Insights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu

China’s Zhihu is a Quora-like online forum that has grown to attract 220 million users, most of whom are well educated, have higher-than-average incomes and live mostly in tier-1 and tier-2 cities. The social platform offers opportunities for brands to interact with consumers and build brand awareness: Companies such as Amazon have started to utilize Zhihu’s enhanced features, which include livestreaming.

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Coronavirus Briefing: China’s Outbound Tourism Will Be Hurt, but Possibly Not for Long

Chinese outbound travelers led spending in tourism globally before the coronavirus outbreak. We discuss the potential short-term impact that the virus could therefore have on the tourism industries of popular destinations among Chinese travelers. We also consider how a decline in the number of international tourists from China could affect airport retail sales.

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Global Tourism: Improved Infrastructure and Enhanced Shopping Experiences Are Driving Airport Retail Sales

As part of our quarterly Global Tourism series—which discusses domestic and international tourism themes and trends—we explore the booming airport retail market. Key factors contributing to the growth of the sector include the influence of Chinese travelers, the rise of budget airlines and enhanced shopping experiences and customer engagement.

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Retail 2020: 10 Trends for China E-Commerce

We expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. Major players will adopt new initiatives and technologies and look to expand into lower-tier cities. We present 10 trends that will shape China’s e-commerce landscape in 2020 and the implications of these for brands.

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Estée Lauder Beauty: A Timeline of Key Events

Tracking Estée Lauder’s rise to prominence from its founding in 1946 to modern beauty icon and innovator. The company now boasts a portfolio of over 25 prestige brands spanning cosmetics, skincare, haircare and fragrances with annual revenues totaling $14.9 billion in fiscal 2018.

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