Global Tourism: Improved Infrastructure and Enhanced Shopping Experiences Are Driving Airport Retail Sales

What's Inside

Our quarterly Global Tourism series discusses domestic and international tourism themes and trends. In this report, we explore the key factors contributing to the growth of the booming airport retail market by considering the following topics:

• The struggle of brick-and-mortar stores versus increasing global airport retail sales
• The influence of Chinese travelers and the potential impact of the coronavirus outbreak
• The rise of budget airlines
• Improved airport infrastructure
• Enhanced shopping experiences and customer engagement, including examples from LVMH and Shiseido
• Price advantage and convenience, including the introduction of vending machine by Benefit Cosmetics and Best Buy